KNOWLEDGE

The Pocket Guide to Digital Intelligence

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Sweetspot 2017 Pocket Guide to Digital Intelligence

This guide is aimed at marketing and digital transformation leaders eager to get a good grasp of all data-related aspects of brand management, advertising, sales, or customer experience (“target activities”). Despite touching on many fields and going by many names, we have chosen to stick with Digital Intelligence -a term that combines the unique challenges presented by digital data (common denominator of the target activities) and the efforts geared towards deriving business value from such data.


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