Events

Do your social media reports accurately demonstrate your achievement of marketing campaign goals? Are you or your stakeholders frustrated that all of your “likes” and “followers” haven’t translated to new business or ROI?

On June 15, 2017 at 1PM EST, join the analytics and reporting experts from Sweetspot and MaassMedia for “Create Your Our Custom Social Engagement Rate – A How To” to learn:

• How to assign weights to engagements, based on platform-specific metrics (Facebook, LinkedIn, and Twitter)
• Which out-of-the-box social metrics are important or irrelevant, industry by industry
• If/when you should aggregate performance metrics across social channels
• How a custom social engagement rate can help you more accurately translate social metrics into business impact

Panelists include:

• Sergio Maldonado, CEO, Sweetspot
• Lynette Chen, Senior Analytics Consultant, MaassMedia

With Moderator

• Alisa Gross, Senior Marketing Coordinator, MaassMedia

Stop wasting your time with vanity social metrics. Register today!