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Recently, there has been a strong focus on different recommendations and marketing strategies to attract Gen Z. This growing interest comes up, amongst other reasons, because companies consider them as their next group of consumers.
This up-and-coming generation holds high expectations of brands and businesses. Also, they are quick to decide on web sites, social updates, blog posts, emails, etc. It translates into a need of making nimble business decisions to personalize content and at the same time, doing it in a natural way to avoid seeming fake. It might come as a difficult mission to have a strong social and digital strategy to grab their attention, gain their trust, and convert them into customers but it’s definitely worth the trouble.
First of all, let’s get clear on who is part of Gen Z. We find that a common source of confusion when labeling generations is their age. Generational cohorts are defined (loosely) by birth year, not current age. The reason is simple: as people age, they change life stages.
Gen Z is the newest generation to be named and were born between 1995 and 2015. They are currently between 4-24 years old (nearly 74 million in US. alone).
They grew up on the internet. They are true ‘Digital natives’ (more so than Millennials) and they are extremely comfortable with the digital language of technology, social media and video games.
Your business is bound to have a strong Social Media Marketing strategy otherwise they will swipe their way past your information to a competitor’s stronger strategy, according to this article on The Social Pro.
Here you can find our top selection of three tips to consider when working on your marketing strategy for them.
Going beyond just Facebook is crucial to attract this audience. Marketing on Facebook has meant to most businesses the best choice given that the majority of all demographics are hooked on it. It is safe to suppose marketing on this platform will generate a return but at the same time, it’s a generic assumption.
Their favorite social platforms are Instagram and Snapchat. They are on several social sites and apparently, their favorite social platforms are Instagram and Snapchat. Besides, there are more platforms in the stage of gaining a follower base. We recommend you do research on various platforms to determine which one will benefit your business the most. Then track the results to pinpoint the best solutions for your budget.
And how about micro-social networks? They are one of the 5 social media trends to watch for in 2019, as reported in the summary prepared by Falcon.io. They feel especially attracted to sign up and stay active on these platforms. Discover more details in our recent article analyzing why marketers should keep TikTok on their radar to reach Gen Z with influencer marketing.
‘Make it entertaining. And be quick about it’ is one of the five tips from a member of Gen Z published on AdAge and we couldn’t agree more with it. They’ve been used to entertainment from an early age and boredom strikes them almost immediately. There’s another interesting fact pushing us into the same direction. According to Upfront Analytics, the average attention span of Gen Z is 8 seconds and 11% have ADHD. If you’re working on a video ad and you don’t want to be ignored, make sure it gets their attention – or most likely it’ll be skipped.
Generation Z has a low tolerance for brands that constantly self-promote. Is your social media marketing strategy outdated? You can do the following test: check what percentage include a link to your product in your last posts on your social sites. Results: if they all have links to your website or landing page, you definitely have to act on it. Solution: read below.
There’s good news for the solution: update your social media content plan. Instead of constant promotions, include some of the following ideas shared by Social Media Week. All in all, encourage user-generated content or create polls and questions are just a couple of numerous great possibilities.
They want to feel that your brand is purpose-driven rather than stackin’ loot. These followers look for content that informs, entertains or supports a social cause.
They are tomorrow’s target audience bringing new challenges and new opportunities. There’s no doubt that brands cannot disregard the importance of adjusting their social marketing strategy. Keep an eye on Gen Z even if you don’t market to them. And if you need to sell to them and want to keep on growing, you’ll get more bang for your buck by adapting your business to the latest consumers.
Product Marketing, graduated with Marketing and Advertising degree at Budapest Business School, Hungary. Interested in product adoption, social media, UX design and interpersonal communication.
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