It’s time to stop recreating tired old reports


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“Insanity is doing the same thing, over and over again, but expecting different results.”

-Albert Einstein

Sweetspot Dashboard tip: To recreate or not to recreate, that is the question… 

When setting up your new dashboard solution, don’t limit its effectiveness by simply replicating your old Excel worksheet or PowerPoint slides. Think of your new dashboard as a clean slate, available for you to design and organize in the manner most conducive to action. By giving yourself the freedom to make the most of your digital dashboard solution, you’ll be able to present the type of content end users would like to receive in the best possible format.

To get started, we highly recommend asking yourself two important questions:

  1. Who is your audience?
  2. What objectives are they trying to achieve?

In the end, you want your audience to not only comprehend their reports but to be able to apply insights received to their decision-making process. By customizing the content of each dashboard created, you’ll be able to deliver dashboards that speak to each individual stakeholder and meet their decision-making needs. As an added bonus, they will be more likely to adopt a dashboard that contains familiar and relevant information. Just be sure it is as visually appealing as it is informative. Don’t merely copy an old report into a new format – seize the moment and give your dashboard a real purpose. 

Ready to start anew?

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Lenke Harmath

Product Marketing, graduated with Marketing and Advertising degree at Budapest Business School, Hungary. Interested in product adoption, social media, UX design and interpersonal communication.

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