PUBLISHED ON
So, you’ve invested in analytics talent and solutions, but is your ability to trust the integrity of your marketing data preventing you from actually making decisions based on it?
According to a recent study, only 14% of marketers can confidently say they trust their data enough to make major decisions surrounding their marketing strategy. However, after making such great strides towards utilizing the power of big data, it doesn’t have to, nor should it, be this way.
For a practical approach to overcoming the ‘trust factor’, join data and analytics expert Judah Phillips, Founder of SmartCurrent and author of multiple well-known Analytics books, on February 23rd at 1:30 pm EST as he discusses how to deliver data you can really trust.
Judah will be exploring both proactive and reactive approaches to data auditing, tag corrections and performance reporting. As well as sharing secrets on how to instill his data quality best practices into your organization.
Sweetspot Marketing Director. Wakeboarder & travel enthusiast. Communication Studies graduate of Texas State University, San Marcos.
Not Another Dashboard.
Add a comment