Sweetspot in Gartner’s Market Guide for Marketing Dashboards


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Sweetspot dashboard

Sweetspot Intelligence is one of four pure-play marketing dashboard solutions mentioned by Gartner’s October 2016 Market Guide for Marketing Dashboards.

The new Gartner report (first ever to expressly cover this market) includes a reference to ten different vendors across three categories: pure-play marketing dashboard solutions, digital marketing analytics vendors who offer dashboards, and cloud BI tools that sell to marketers.

According to the report, the emphasis of the said pure-play solutions is on:

     Data connectivity: The resource requirement for IT is minimal for these solutions, which feature dozens of API connectors to essential marketing platforms.[C3]

      Marketing measurement: Solutions feature marketing-specific dashboard templates and suggested, calculated metrics, such as reach, engagement rate and return on ad spend (ROAS). As such, the goal of vendors’ roadmaps is to continue to provide features to serve marketers.

      Options for sharing: The ability to share reports in multiple formats allows dashboard creators to disseminate insights. These vendors tend to favor clean, beautiful visualizations and multimedia widgets, which cater to marketers’ creative and aesthetic preferences.

The Market Guide is available for download to Gartner subscribers.


DISCLAIMER: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Megan Wilcock

VP of Business Development for Sweetspot. Responsible for strategic brand development, marketing and business development. BA/BComm graduate from the University of Melbourne. My passion lies in finding creative solutions and encouraging collaboration.

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