Industry-specific DataViz: Retail


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Retail industry, got data but don’t know what do with it? Join us today in our Industry Specific Dataviz series as we focus on the best visualizations to include in your next report:

Funnel Chart

Gain insights into the customer journey by visualizing conversions in a funnel chart. This powerful chart provides a comprehensive, clear and intriguing view of when and where customers are falling out of the purchase process. Utilize it to find out how functional your pages are, where to fine tune your message, and how to make the journey from the initial landing page to the final purchase confirmation as customer-friendly as possible.

retail funnel chart

Combo Chart

In retail the AOV, or actual order value, is essentially the pulse of the website. So how about measuring it by comparing daily or weekly AOV performance against your expectations in a combo chart? A combo chart is ideal for showing two separate indicators and allowing you to compare their behavior and gauge the relationship between them. At a glance marketers can see if they’re reaching their expectations and plan accordingly to optimize their campaigns and strengthen conversions. For the more daring marketers, challenge yourself by setting higher objectives, if you see that you are consistently meeting or surpassing your defined expectations.

Retail combo chart

Map Chart

Target the right audience and construct a more personalized message by knowing your consumer’s geographic location. The map chart can be used to not only identify where you are gaining the most revenue, but it is an excellent information source when it comes to planning future campaigns. If you are using geographic targeting, use the map chart to pick messages that meet the various wants, needs, and cultural characteristics of your audience.

retail map chart

Bubble Table

For those who love data, but sometimes find lengthy numerical lists or heavily detailed visualizations a bit overwhelming, opt to visualize your key metrics in a bubble table. While data tables alone are beneficial for those more numerically inclined, the added bubbles provide great visual clues on how metrics are performing. This option is a good choice for monitoring multiple metrics across mediums, as it quickly shows which medium brings in the most revenue or new buyers.

retail industry bubble table

Pie Chart

Last, but certainly not least, this visualization can be valuable in showing you how successful your products are at bringing in revenue. Whether you are comparing specific brands, or products, the pie chart gives marketers insight into how different indicators contribute to the whole, for example in this case where revenue is being made. This therefore allows you to to improve current campaigns, or devise new ones to push consumers to products that may not be receiving the level of engagement you desire.


Retail marketers, we’d love to hear from you! Which data visualizations do you find to be the most powerful elements in your reports?

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Holly McKendry

Sweetspot Marketing Director. Wakeboarder & travel enthusiast. Communication Studies graduate of Texas State University, San Marcos.

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