New Free White Paper: The Red Book of Dashboard design


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Design Impactful and Effective Dashboards

Many marketers have now reached a level of analytics maturity at which they are collecting data from many different sources. This data, however cannot bring any value or insights to the organisations where it is analysed in isolation. More and more organisations are now understanding not only the importance of context, but also that great analysis requires collaboration from a team of individuals with varied experience and ideas. Furthermore, increasingly decision-makers are asking marketers to show the impact of their marketing efforts to justify budgets and actions.

Have you decided to overhaul your reporting to show your indicators in context, promote collaboration, and validate your decisions- but don’t know where to start?

logo for The Red Book of Dashboard Design

Sweetspot Intelligence has just released our latest white paper: The Red Book of Dashboard Design. Based on many years of experience in dealing with prominent brands across wide-ranging industries, The Red Book aims to deliver analysts, business users, and data-driven managers Best Practices and tested advice for designing effective and impactful dashboards.

The Red Book of Dashboard design will help you:

  • Understand the difference between the data delivery and analysis layers
  • Connect your business objectives with KSIs, KPIs and Segmentation tables in your dashboards
  • Visually balance your dashboards, prioritise important indicators, and use the most effective visualisations to communicate your objectives
  • Organise your data into logical groupings and dashboards, and connect with your colleagues to share relevant indicators
  • Create consistency across your KPIs and updates
  • Effectively design metrics, goals, alerts, status’, trends and predictions

Download your copy of the Red Book now!

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Megan Wilcock

VP of Business Development for Sweetspot. Responsible for strategic brand development, marketing and business development. BA/BComm graduate from the University of Melbourne. My passion lies in finding creative solutions and encouraging collaboration.

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