In this blog we have mentioned our methodology Digital Insight Management (DIM) many times, but what exactly does DIM consist of and why is it so important to implement it? This blog post will answer these two questions.
What is Digital Insight Management?
DIM is a methodology with the principal objective of making the best use of existing investment in Digital Analytics and Optimization within the organization.
Companies invest in Digital Analytics and Optimization to improve their business but many of these fail to complete the cycle that must be followed to receive the greatest benefits from this work. Without actions there are no changes and without changes there can be no improvement, therefore companies that wish to IMPROVE must ACT.
The process of data in action that is shown below is the process that companies must follow to be able to act and achieve the performance improvements that they pursue.
However, the reality is that few companies arrive at the last step of this process, in fact most stay at the measurement or analysis stage. It is clear that companies that arrive at the analysis stage have some information that will allow them to make decisions, but to make good decisions, it is necessary to act based on relevant insights to avoid making decisions based on raw data extracted in the first step of the process. Therefore acting with solid knowledge is the reason that we must follow this process in order and not skip any steps.
What is the purpose of the DIM methodology?
Many businesses repeatedly fail with:
Avoiding these problems is the purpose and rational of the DIM methodolgy, and correctly applying it can help you:
Are you already using DIM or a similar methodology?
Not Another Dashboard.