Adobe Digital Marketing Summit SLC, 2012


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Last week, 19-23 March, we were fortunate enough to attend the Adobe Digital Marketing Summit 2012 in Salt Lake City, Utah. As Engagement Sponsors we had a great opportunity to meet with many industry professionals; from Digital Analytics gurus, to analysts, providers and digital marketing professionals and to discuss the future of our thriving industry with them.


This year, as opposed to other years, we have seen a change in the nature of the conference which coincides with the evolution of the industry in general, as well as with the acquisition of Omniture by Adobe. With Adobe as the primary player we saw a broadening of discussions away from pure analytics to the fusion of data and content for digital marketing optimization. This was made clear in the opening keynote by Brad Rencher, SVP and GM of the Digital Marketing Business Unit, as he updated the 4,000 attendees present on recent progress from Adobe.

Some major product updates of note include:

  • Discover 3: updated interface and innovation in the area of cross visit monitoring
  • CQ5: new version of manager, which emphasizes increased integration with other solutions
  • Adobe Social:  integrates the management and monitoring of all of your organizations social media presence within one tool
  • Predictive Marketing
  • Adobe Creative Cloud: represents the movement of the most popular tools for content generation to the cloud.

Furthermore, the two keynotes by Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, and Biz Stone, Co-Founder of Twitter Inc. and The Obvious Corporation, certainly did not disappoint. Whilst Arianna Huffington spoke on the importance of influence, the human side of marketing, the age of “connectivity” with all of its dangers, “new media” and philanthropy in business, Biz Stone spoke at length with Anne Lewnes, VP of Adobe Global Marketing, on the conference theme of “digital self”, as well as design and data, online privacy, the value of risk taking and lessons learnt in failure.

Aside from these keynotes and the other great talks we heard from the 8 different digital marketing and analytics
tracks, we really enjoyed the opportunity of talking to like-minded industry professionals both during the formal conference, as well as the social events including the Summit Bash which featured Foster the Kids, and the Snow Day. We had a great chance to  discuss analytics and reporting in general and were happy that many found value in our “Digital Analytics Cheat Sheet”.

For now a rest, after an intense and immensely enjoyable week, but we look forward to doing it all again mid-May at the Summit EMEA.


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Megan Wilcock

VP of Business Development for Sweetspot. Responsible for strategic brand development, marketing and business development. BA/BComm graduate from the University of Melbourne. My passion lies in finding creative solutions and encouraging collaboration.

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