Sweetspot AMA

Unique, insightful, beautiful customer dashboards. A cross-channel campaign reporting environment that scales effortlessly.

Agency Master Accounts (AMA) are Sweetspot’s answer to the new needs of marketing agencies and digital communications specialists. In particular:

  • A single source of truth shared by brands, agencies and media
  • An open communication channel with each and every customer that paves the way for fruitful collaboration and shared insights

The Sweetspot AMA builds on the winning features of the Sweetspot Intelligence and Sweetspot Reports offerings, topping them off with a solid workflow and governance layer that results in three unparalleled value propositions:

  • Every agency client (“Managed Client”) is granted direct access to their own campaign performance metrics – a collection of KPIs and charts bearing the agency’s know-how and personality
  • Agency account managers count on consistent, yet unique client-specific environments for the follow-up and exchange of ideas around past and future campaigns
  • New agency clients are onboarded without delay, with increasing cost efficiency and in full alignment with the best practices and know-how that customers appreciate in their own media buying and strategic partners
  • The entire account is white-labeled to maximize its value-added potential.

Specs at a glance

*DCX (Data Consumer Experiences)
Includes: Cross-device visualizations, Mobile apps, Digital Insight ManagementTM, Flags, Goals & Alerts, Sweetspot CurtainsTM, Forecasting, Calendar events, Voice commands (Alexa) & Dynamic visualizations.

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