[Webinar] Create Your Own Custom Social Engagement Rate – A How To
Do your social media reports accurately demonstrate your achievement of marketing campaign goals? Are you or your stakeholders frustrated that all of your “likes” and “followers” haven’t translated to new business or ROI?
On June 15, 2017 at 1PM EST, join the analytics and reporting experts from Sweetspot and MaassMedia for “Create Your Our Custom Social Engagement Rate – A How To” to learn:
How to assign weights to engagements, based on platform-specific metrics (Facebook, LinkedIn, and Twitter)
Which out-of-the-box social metrics are important or irrelevant, industry by industry
If/when you should aggregate performance metrics across social channels
How a custom social engagement rate can help you more accurately translate social metrics into business impact